⚡ Rules for Accuracy. AI for Intelligence. A product of The Exploration Lens · Built for Salaried, Freelancers & Hybrid Earners in India. Meet ArthV →
Purpose-Built for Salaried, Freelancers & Hybrid Earners

Rules for Accuracy. AI for Intelligence.

India's workforce is evolving beyond traditional employment. ArthVesta, a product of The Exploration Lens, unites Income, Expenses, Savings, Investments & Liabilities, and Taxation with deterministic financial logic and conversational AI guidance.

ArthVesta · A product of The Exploration Lens
✓ Offline-First Data Protection 🔒 In-App PII Sanitization 📱 Android App
Today's Experience

One Financial Intelligence Layer. Four Connected Experiences.

Tax, investments, loans, and AI guidance work from the same financial picture — brought together by ArthVesta.

TAX INTELLIGENCE

Tax planning

LIVE
Estimated tax
₹1,87,200
New Regime₹1.87L
Tax planningActive

Deterministic rules, regime comparison and proactive tax guidance.

INVESTMENT INTELLIGENCE

Portfolio insights

LIVE
Portfolio value
₹8.42L
Equity62%
Debt28%
Other10%

Investment visibility, allocation context and goal-oriented insights.

LOAN INTELLIGENCE

Repayment planning

LIVE
Outstanding balance
₹4.68L
Monthly EMI₹18,420
Interest viewAvailable

See liabilities alongside cash flow, savings and investment decisions.

ARTHV AI

Conversational guidance

AI
Can I reduce my tax this year?
ArthV
Let's review your income, eligible deductions and regime options.
Review my tax plan

Ask questions in plain language and turn financial context into actionable guidance.

Shared financial context
AV
ArthVesta One connected financial intelligence layer

Built Around the 5 Pillars of Financial Freedom

ArthVesta seamlessly connects all 5 core dimensions of your financial life — pairing what you own with what you owe — into a unified system.

1
INCOME
Know exactly what comes in across salary, freelance retainer fees, rental income, and investments without spreadsheet hassle.
  • Unifies salary, gig projects, side projects, and rental income into one picture.
  • Clear monthly visual breakdown of your main vs side earning sources.
Multiple Earnings Earning Breakdown Monthly Trends
2
EXPENSES
Keep personal spending under control while automatically flagging tax-deductible work expenses and scanning bills instantly.
  • Separates tax-saving work claims from day-to-day household spending.
  • Scan paper receipts and digital invoices right from your phone.
Instant Bill Scan Work vs Household Category Spending
3
SAVINGS
Smooth out fluctuating freelance income between lean and surplus months, build an emergency safety net, and set savings goals to stay financially resilient.
  • Cash buffers that protect you during irregular or slow earning months.
  • Set savings goals with deadlines, track contributions, and celebrate milestones as you build your safety net.
  • Smart surplus allocation that channels extra income into emergency reserves, investments, or tax-saving instruments.
Cash Flow Shield Emergency Reserve Savings Goals Surplus Allocation
4
INVESTMENTS & LIABILITIES
See your true Net Worth at a glance — what you own (investments) minus what you owe (loans & EMIs). Track wealth growth and outstanding obligations in one unified view.
  • Unified portfolio overview across Mutual Funds, Equities, NPS, EPF, and PPF with capital gains tracking.
  • Track home loans, car loans, personal loans, education loans, business loans, and gold loans — with outstanding balances and EMI schedules.
  • Simulate extra prepayments to see how many months you can shave off your loan tenure and how much interest you save.
Net Worth Portfolio Overview Loan & EMI Tracker Prepayment Simulator Capital Gains
5
TAXATION
Stop overpaying taxes. Know whether the Old or New tax regime saves you more money and keep your CA completely aligned.
  • Instant Old vs New tax regime comparison for maximum yearly savings.
  • 50% tax exemption guide for independent professionals and ready CA reports.
Tax Regime Optimizer Professional Deductions CA-Ready Reports

Why Now: Three Forces Are Converging

A structural transformation in India's economy is creating new financial management needs.

01 — DIGITAL INFRASTRUCTURE
Digital Financial Ecosystem
India's financial ecosystem is increasingly digital and connected. Digital transactions accounted for 99.8% of non-cash retail payment volume in FY2023–24.
RBI Digital Payments Index
465.33 Sept 2024 vs 100 (Mar 2018)
Source: Reserve Bank of India
02 — MULTIPLE INCOME STREAMS
The Rise of the Hybrid Earner
The workforce is evolving beyond traditional employment. Freelance and platform-based work are creating new needs around income, taxation, savings, and compliance.
Emerging Financial Persona
The hybrid earner requires unified tax & cash flow management.
Source: NITI Aayog
03 — SCALABLE AI GUIDANCE
AI Makes Guidance Scalable
AI turns complex financial information into conversational, personalized guidance. Instead of users navigating fragmented information themselves: Data → Financial Logic → Intelligence → Guidance.
Conversational Clarity
Instant, context-aware answers to complex money questions.
Powered by ArthV Intelligence

Core Differentiator: Rules for Accuracy. AI for Intelligence.

ArthVesta is not an AI-only chatbot. We establish a foundation of deterministic rules before applying AI guidance.

Stage 1
FINANCIAL DATA
  • • Income Streams
  • • Expenses & Bills
  • • Investments
  • • Taxation Slabs
  • • Form 16 / Docs
Stage 2 — Core Foundation
RULES & FINANCIAL LOGIC
  • ✓ Deterministic rules
  • ✓ Financial calculations
  • ✓ Indian tax engine
  • ✓ Financial workflows
Stage 3
AI INTELLIGENCE
  • • Interpretation
  • • Context Building
  • • Personalization
Stage 4
ARTHV GUIDANCE
  • • Conversational advice
  • • Actionable insights
  • • Local privacy guard
Conversational Layer
ArthVesta logo

Meet ArthV

The conversational interface over your financial intelligence. ArthV explains your real financial picture using deterministic underlying rules.

  • Understand Financial Information: Clear answers tailored to your income profile.
  • Explore Financial Scenarios: Test loan prepayments or 44ADA tax switches.
  • Plan Upcoming Decisions: Advance tax quarterly deadlines & cash buffers.
  • Identify Relevant Actions: Direct chips to log expenses or claim deductions.
Illustrative Conversation
“How does my freelance income affect my tax this year?”
With ₹18L salary and ₹6L eligible professional receipts, Section 44ADA may treat 50% of eligible receipts as presumptive professional income, subject to the section's eligibility and conditions. ArthV can compare the resulting taxable income and applicable deductions under the FY 2025-26 / AY 2026-27 rules rather than relying on a generic chatbot estimate.
✓ Financial Data ✓ Rules & Calculations ✓ Financial Context

Target Customer: Start Where Complexity Is Highest

We begin with Hybrid Earners who face the highest financial fragmentation, then expand across the professional market.

HYBRID EARNERS
Salary + Freelance / Professional Income
🏢 Salary Income
💻 Freelance / Business
Flows Into Unified Profile Below ↓
Taxation Advance Tax Expenses GST Documents Savings & Investments
Expansion Segments: Salaried ProfessionalsFreelancersHybrid Earners

Privacy & Trust: Privacy Starts Before AI Processing

ArthVesta is designed to minimize unnecessary exposure of sensitive financial information before AI processing. Financial data is protected locally and AI requests use sanitized context where applicable.

1. SENSITIVE DATA
Local Encrypted Financial Records
2. IN-APP PII PROTECTION
In-App Anonymization & Sanitization
3. SANITIZED CONTEXT
Stripped of PII identifiers
4. AI PROCESSING
Sanitized context sent for AI inference
5. ARTHV GUIDANCE
Contextual Advice Delivered

Interactive Financial Simulators

Simulate tax liabilities under FY 2025-26 rules and test ArthVesta's Irregular Income Shield.

OLD TAX REGIME
₹2,41,800
Illustrative old-regime deductions
NEW TAX REGIME (Recommended)
₹1,87,200
You save ₹54,600!

Illustrative calculator for a resident individual below 60 using the standard slab rates for FY 2025-26 / AY 2026-27. It does not model every deduction, special-rate income, surcharge, marginal relief, business/profession rules, or HRA eligibility calculation. Do not use it as a tax filing computation.

Why professionals choose ArthVesta

Generic budget apps only focus on expense tracking. ArthVesta unifies all 5 Core Financial Pillars into one co-pilot.

Capability / Feature ArthVesta Generic Budget Apps Manual Spreadsheets
5 Financial Pillars Coverage ✓ All 5 Unified (Income, Expense, Savings, Invest & Liabilities, Tax) ✕ Only Expense / Spending Manual Setup
Loan & EMI Tracking with Prepayment Simulation ✓ Home, Car, Personal, Education, Business & Gold Loans ✕ No Manual Math
Core Differentiator Rules for Accuracy + AI for Intelligence Generic Categorization Manual Formulas
FY 2025-26 Indian Tax Logic (Old vs New) ✓ Built-in (28+ Deductions Evaluated) ✕ No Tax Engine Manual Math
Section 44ADA Presumptive Business Tax ✓ Automatic 50% Flat Exemption ✕ No ✕ No
Form 12B & CA Shareable CSV Reports ✓ Built-in Generator ✕ No Manual Copying
Privacy & In-App PII Sanitization ✓ 5-Stage Privacy Pipeline Varies by product Depends on setup
Simple access model

ArthVesta follows a subscription-based freemium model.

Start with essential financial tools and upgrade when you need deeper intelligence and planning.

Free

Core financial tools

Core financial tools for everyday users.

PRO Coming Soon

Advanced planning capabilities

Advanced planning, Financial Data Automation, analytics, and future compliance capabilities.

Take control of your finances and taxes

ArthVesta is being built as an Android-first financial co-pilot combining deterministic financial rules with AI intelligence.

Android App — Coming Soon Try Tax Simulator